• Digital Marketing Analyst

    Digital Marketing Analyst
    Bahakel Digital Media – Charlotte, NC

    Role:
    Digital Marketing Analyst (DMA) will be part of the digital operations and marketing analytics team of a regional media company. The DMA will report performance, drive insights, and make optimizations and recommendations across Bahakel Digital Media’s client campaigns. This person will be focused on campaign trends, attribution modeling, media spend impact, digital campaign effectiveness, customer engagement, programmatic media buying, and more. The analyst will provide actionable insights and analysis that determine which campaigns are successful at meeting the advertiser’s marketing objectives. This individual will support a team of digital sales managers and sellers across our seven markets.

    Principal Duties:
    ● Develop and maintain reports and dashboards, to highlight advertising campaign performance, A/B testing results, audience insights, etc., and identify both new businesses and upsell opportunities.
    ● Manage tracking pixel placement, troubleshooting, and attribution.
    ● Query and analyze complex data sets and extract key, industry-appropriate insights for client-facing reports.
    ● Measure and improve the effectiveness of advertising campaigns across multiple media types, brands, and business units.
    ● Manage and optimize paid social media campaigns (Facebook/Instagram, LinkedIn, Snapchat, TikTok) for advertisers and report on results.
    ● Collaborate across teams: Operations, Analytics, Digiteam, Sales.
    ● Assist with monthly co-op reporting and analytics.
    ● Perform ad-hoc data analysis based on the needs of the business.
    ● Perform other job-related duties as requested.

    Minimum Requirements:
    ● Bachelor degree or equivalent experience.
    ● At least (2) two years of experience in digital marketing and/or data analytics with experience in driving business performance through operational insights and analytics.
    ● Intermediate to advanced proficiency in Excel (running and creating functions, macros, pivot tables, and charts).
    ● A spirit of curiosity that drives you to always dig deeper and learn more.
    ● Must be detail-oriented and obsessed with accuracy.

    Preferred:
    ● Experience with data visualization tools (Google Data Studio, Tableau, PowerBI, Snowflake, etc.)
    ● Experience with paid social media (Facebook, Instagram, Pinterest, Snapchat, LinkedIn) strategy and campaign management.
    ● Experience with Google Cloud data warehouse tools (Google Big Query, Google Cloud Storage, Google Data Flow).
    ● Experience with Google Analytics
    ● Experience in advertising, marketing, and/or media industry.
    ● Ability to identify and solve problems quickly.
    ● Strong analytical skills, including the ability to identify and quantify financial impact according to advertiser-provided ROI formulas.
    ● Experience with CRM data and task management software (Trello, Monday.com, Asana, etc.).
    ● Experience using PhotoShop is a plus. Certifications, Licenses, Registrations
    ● Drivers License and good driving record.
    ● Proof of eligibility to work in the United States.

    Knowledge, Skills, And Abilities:
    ● Intermediate to advanced proficiency with Microsoft Excel.
    ● Understanding of digital marketing principles, data visualization, problem-solving, and adaptation skills to work with various web and campaign management tools.
    ● Ability to anticipate situations, tools needed, and obstacles through critical thinking and review of business performance in partnership with DSMs, sales team members, and/or the digital ad operations team.
    ● Ability to listen effectively, process information, ask appropriate questions for clarification, and execute tasks accordingly.
    ● Ability to work in a high-stress, fast-paced environment managing multiple projects and personalities simultaneously. Must possess the ability to prioritize conflicting duties and maintain timeline integrity for projects and tasks.
    ● Must possess excellent communication skills and demonstrate an ability to resolve all situations in a professional manner.
    ● Ability to appropriately manage confidential departmental and corporate information.
    ● Must have excellent written, verbal, and public presentation communication skills.
    ● Ability to process information and make recommendations and decisions based on data and findings. Ability to produce high-quality work products, with consistency, accuracy, and completeness.

    About Us:
    Bahakel Communications, Ltd. is a regional broadcast and digital company in the southern United States. Bahakel Communications was founded in 1953 by Cy Bahakel and continues to be wholly owned and operated by the Bahakel family today. We take pride in living out Cy’s legacy by being a service-oriented company dedicated to helping our clients grow their businesses.
    Bahakel Digital is the digital agency arm of Bahakel Communications, a media company headquartered in Charlotte, NC with offices at the station locations in Columbia, SC; Myrtle Beach, SC; Montgomery, AL; Jackson, TN; Chattanooga, TN; and Colorado Springs, CO.

    Email resumes to:
    Josef Koefer
    jkoefer@bahakeldigital.com
    or mail to:
    Josef Koefer
    Ad Operations and Marketing Analytics Manager
    Bahakel Digital Media
    1 Television Place
    Charlotte, NC 28205
    EOE
    June 29, 2022

  • Social Media & Promotions Specialist

    Position Overview:
    We need a passionate marketing professional to create and implement all promotional campaigns for the digital/social media platforms under the Bahakel Sports and Entertainment umbrella. This person is
    responsible for building awareness, brand recognition and excitement for our growing Sports and
    Entertainment division.

    Social Media & Promotions Specialist
    Bahakel Sports & Entertainment – Charlotte, NC

    Necessary Skills:
    Proficiency in creating content for and publishing to all major social and digital platforms (Facebook,
    Instagram, Twitter, Tik Tok, Snapchat, YouTube)
    Ability to create an authentic, engaging and trusted social presence
    Awareness of emerging trends, strength in improving engagement, building reach and followers
    Strong project management, strategic thinking, attention to detail
    Great communicator, thrives in a dynamic, extremely fast-paced digital & social marketing environment

    Responsibilities:
    Write, produce and edit promotional video, audio and display ads for all platforms and channels
    Work with internal digital ad ops teams to track, analyze and optimize multichannel campaigns
    Engage with, monitor, and moderate social media and digital communities through direct messages and
    comments to improve audience connection
    Collaborate with corporate and station content creation, news, sales, marketing, digital, social teams
    Provide on-site event management and social coverage at live events
    Build sponsor connections, interact with audiences and network with media

    Fluency Requirements:
    Knowledge of social media publishing, monitoring tools, social listening and SEM tools
    Writing, storytelling, and engagement within the social media space
    Video/audio promo creation and production, including writing, shooting and editing

    About Us:
    Bahakel Sports & Entertainment is an exciting, burgeoning new division of Bahakel Communications. Our goal is to create relevant sports and entertainment content, thereby giving a voice to our local and
    regional communities. Bahakel Communications is a family-owned regional multimedia company in the
    southern United States. Founded by the late Cy Bahakel in 1953, Bahakel Communications
    owns/operates six television stations in Charlotte, NC, Columbia, SC, Myrtle Beach, SC, Montgomery, AL, and Jackson, TN. Bahakel Communications also owns/operates six radio stations in Colorado Springs, CO and Chattanooga, TN. Bahakel Digital is the in-house agency division of Bahakel Communications, which supports advertisers and agencies will full suite of digital marketing services.

    Email resumes to Angela Robbins arobbins@bahakel.com
    Bahakel Communications is an EOC
    05/23/22